A typical case study takes 4-6 weeks to produce. The specific timeline depends on scheduling availability and approval speed. Below is a sample four-week timeline.
The Kotecki Group and the Client discuss case study goals, the case study Subject, and messaging themes.
The Kotecki Group gains initial understanding of the topic and advises Client on potential data needs.
The Client connects The Kotecki Group to the Subject. The Kotecki Group schedules an interview.
The Kotecki Group conducts a 45-minute interview with the Subject to surface fresh insights and powerful quotes.
The Kotecki Group obtains available data as needed.
The Kotecki Group weaves the content of its interviews together with additional data to create a compelling narrative.
The Client reviews the draft. The Kotecki Group makes edits.
Subject reviews the draft. The Kotecki Group makes edits.
The Kotecki Group delivers the final product.